WhatsApp is one of the most popular communication platform in many countries, approaching the ubiquity of SMS in countries such as Italy. The...
Rich Business Messaging (RBM), the RCS-based business messaging product, offers more functionality than SMS and apps such as WhatsApp, but it has...
Network-as-a-service (NaaS) APIs are being developed within the Camara Project, potential use cases are clear but plenty of issues remain. Resolving...
The Camara Project and GSMA Open Gateway initiative are developing open-source standardised APIs and are working with operators, vendors,...
SMS is the primary channel for application-to-person (A2P) messaging, however third-party messaging apps utility is on the rise offering more...
This report provides a forecast for application-to-person (A2P) messaging via SMS, operator IP and third-party...
This article outlines some of the initiatives that operators have put in place to help realise their own and their customers’ aspirations for...
This profile assesses LeapXpert, a start-up that specialises in archiving business messages sent over popular OTT messaging platforms (such as...
This report uses consumer survey data to identify which over-the-top (OTT) communication apps are the most popular in the Middle...
Meta made several announcements at Meta Connect 2022 for products and partnerships that will help to enable the next-generation of Web3 virtual...